Sometimes we get asked: "What's with the green apples?"

A lot, as it turns out....

The apple has been a sign of health and wellness for generations. The Welsh used to quote "Ait a happle avore gwain to bed, An' you'll make the doctor beg his bread," or in more modern English: "An apple before bed, and you'll keep the doctor from earning his bread." Of course we all know it better as "An apple a day keeps the doctor away." As sticklers for good science, we aren't sure if that's fully supportable -- but, fortunately for them, the apple growing industry has never had to file with the FDA for claims substantiation. Nonetheless, apples say something about taking personal responsibility for our health, which is one of the themes that we believe will be important to sustainability in healthcare.

Green, of course, means that they are still ripening (our apologies to Granny Smith fans), much like the businesses we invest in. Importantly though, these apples are apples by design, as symbolized by the front apple in wire frame mode. Like this apple, great young companies are great by intention and design. We think it's here that the HealthQuest team adds its most important value, with decades of experience designing, building and ripening businesses (both as entrepreneurs ourselves and as investors). So, there you have it.